Getting the word out…
Reaching boys and young men who are willing to buy and read a book is a challenge. Right now I’m trying ads on MySpace and Facebook. Interesting that the two different ads I designed have gotten zero clicks on MySpace all day, though they’ve been displayed (who knows how prominently?) to about 1700 young men. On Facebook, though they started later in the day, the ads have gotten 23 clicks. Interesting also that the Scold ad is attracting many more clicks than the White House Gate ad. (Can’t wait to tell my girlfriend, who is the model scolder.) No sales from the 23 clicks, but consistency is the name of the game. It might be that young men need to think about this, and the ad needs to be there to remind them from time to time. Fingers crossed. I’m hoping this book can make a difference.